Official book companion

Sources for How to Get YouTube Sponsors

References, official guidance, platform documentation, and industry research used in How to Get YouTube Sponsors by Tre Plaisted.

Last verified:

Platform features, policies, product names, and program availability can change. Check volatile platform documentation again before acting.

This page supports the book's citations. It is not legal, tax, financial, or cybersecurity advice.

About this source list

A source-first bibliography

The book relies primarily on official YouTube, Google, FTC, IRS, CISA, U.S. Copyright Office, and other first-party sources. Industry research and the nonpublic practitioner source are identified separately.

Volatile platform documentation should be checked again before you act. A listing does not imply that the source organization endorses the book, Tre Plaisted, or Neil Fox Agency.

13 sources

YouTube and Google platform documentation

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YouTube HelpPlatform documentationPrimaryVolatileVerified
How this source supports the book
Chapters or topics
Sponsorship basics; sponsored content
Claims supported
Definitions of branded content, brand deals, integrations, and disclosure reminder
Refresh priority
High
Public notes
Current help page checked; examples will not be treated as verified real-person stories
YouTube HelpPlatform documentationPrimaryVolatileVerified
How this source supports the book
Chapters or topics
Prospecting; marketplaces; media kit; representation
Claims supported
Current Creator Partnerships eligibility, inquiries, media kit, desired rates, business contacts, and review workflow
Refresh priority
High
Public notes
Feature availability is volatile and will be dated in prose when mentioned
YouTube HelpPlatform policyPrimaryVolatileVerified
How this source supports the book
Chapters or topics
Disclosure and platform compliance
Claims supported
Creators must report paid promotions to YouTube; paid promotions remain subject to platform and legal obligations
Refresh priority
High
Public notes
Use with FTC sources; do not imply the platform label alone satisfies every legal duty
YouTube HelpPlatform documentationPrimaryVolatileVerified
How this source supports the book
Chapters or topics
Sponsor readiness; media kit; reporting
Claims supported
Audience tab metrics, monthly audience concept, demographic insight, and data limitations
Refresh priority
High
Public notes
Data availability can be limited; manuscript will not imply all creators see every field
YouTube HelpPlatform documentationPrimaryVolatileVerified
How this source supports the book
Chapters or topics
Sponsor readiness; media kit; campaign reporting
Claims supported
Watch time, average view duration, audience retention, and engagement reports
Refresh priority
High
Public notes
Current help page checked
YouTube HelpPlatform documentationPrimaryVolatileVerified
How this source supports the book
Chapters or topics
Usage rights; paid media; reporting
Claims supported
Brand partner access can share organic and paid metrics and allow promotion; usage rights should be negotiated independently
Refresh priority
High
Public notes
Critical distinction: enabling access is not a substitute for negotiated rights
YouTube HelpPlatform documentationPrimaryVolatileVerified
How this source supports the book
Chapters or topics
Media kit; discovery; privacy; reporting
Claims supported
Aggregated channel insights sharing, opt-in control, discovery, and distinction from video-level partner access
Refresh priority
High
Public notes
Availability and product naming are volatile; date current references
YouTube HelpPlatform policyPrimaryVolatileVerified
How this source supports the book
Chapters or topics
Sponsor readiness; brand fit; production
Claims supported
Advertiser-friendly review covers video, title, thumbnail, description, and tags; context affects suitability
Refresh priority
High
Public notes
Use only high-level durable principles; avoid reproducing long policy lists
YouTube HelpProgram policyPrimaryVolatileVerified
How this source supports the book
Chapters or topics
Marketplaces; usage rights; offer evaluation
Claims supported
Open Call illustrates selection risk, defined usage periods, advertising rights, likeness rights, and platform-specific restrictions
Refresh priority
High
Public notes
Use as a dated example, not as a universal contract model
YouTube HelpPlatform documentationPrimaryVolatileVerified
How this source supports the book
Chapters or topics
Affiliate offers; usage rights
Claims supported
An affiliate feature may allow tagged videos to be used in ads, illustrating the need to understand permissions and commission-only compensation
Refresh priority
High
Public notes
Feature is volatile and will be dated if included
YouTube HelpPlatform policyPrimaryVolatileVerified
How this source supports the book
Chapters or topics
Production; approvals; usage rights
Claims supported
Creators need commercial rights to the visual and audio elements they monetize
Refresh priority
High
Public notes
Supports third-party material clearance reminder
Google Ads HelpPlatform documentationPrimaryVolatileVerified
How this source supports the book
Chapters or topics
Usage rights; paid media; approvals
Claims supported
Advertisers can promote eligible YouTube creator videos and some campaigns support a co-branded partnership ad format
Refresh priority
High
Public notes
Volatile platform terminology; reverify before publication and never treat platform access as negotiated permission
04 sources

Advertising disclosures and outreach compliance

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Federal Trade CommissionPublished 2019-11Government guidancePrimaryDurableVerified
How this source supports the book
Chapters or topics
Offer types; disclosures; sponsored content
Claims supported
Material connections include money, free or discounted products, and other value; disclosures should be hard to miss and use clear language
Refresh priority
Medium
Public notes
Current page checked alongside 2023 guides
Federal Trade CommissionPublished 2023-06-29Government guidancePrimaryDurableVerified
How this source supports the book
Chapters or topics
Disclosures; affiliate offers; sponsored content
Claims supported
Disclosure duties across social media, gifted products, affiliate relationships, monitoring, truthfulness, and context
Refresh priority
Medium
Public notes
Use plain-language summaries, not individualized legal advice
Electronic Code of Federal RegulationsPublished 2023Regulation and official guidancePrimaryDurableVerified
How this source supports the book
Chapters or topics
Disclosures; claims; audience trust
Claims supported
Current federal endorsement guide text and examples
Refresh priority
Medium
Public notes
Legal wording will be narrowed and professional review recommended
Federal Trade CommissionGovernment guidancePrimaryDurableVerified
How this source supports the book
Chapters or topics
Outreach system; follow-up
Claims supported
Commercial email duties, truthful routing and subject information, identification, address, opt-out, and responsibility for senders
Refresh priority
Medium
Public notes
Book will recommend conservative compliant outreach and professional review for scaled campaigns
05 sources

Scam prevention and account security

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Federal Trade CommissionPublished 2018-12-07Government guidancePrimaryDurableVerified
How this source supports the book
Chapters or topics
Sponsorship scams; account security
Claims supported
Business email imposters can spoof trusted email addresses; small businesses should use email authentication, train staff to spot impersonation, report incidents, and notify affected customers when appropriate
Refresh priority
Medium
Public notes
Former FTC Consumer Advice path replaced with the current official FTC Business Blog article; scope limited to impersonation prevention, reporting, and customer notification
Federal Trade CommissionGovernment guidancePrimaryDurableVerified
How this source supports the book
Chapters or topics
Sponsorship scams; incident response
Claims supported
Phishing links and attachments can install malware; small businesses should plan for detection and response
Refresh priority
Medium
Public notes
Use for practical risk controls, not technical forensics
Gmail HelpPlatform security documentationPrimaryVolatileVerified
How this source supports the book
Chapters or topics
Sponsorship scams; account security
Claims supported
Go directly to known websites, distrust urgent messages, use two-step verification, and report phishing
Refresh priority
High
Public notes
Account security steps are current as checked
S018

Cybersecurity and Infrastructure Security Agency

Recognize and Report Phishing (external source, opens in a new tab)

CISAGovernment security guidancePrimaryDurableVerified
How this source supports the book
Chapters or topics
Sponsorship scams
Claims supported
Recognize and report phishing; resist urgency and verify requests
Refresh priority
Medium
Public notes
Current official page checked; no quotation used
Federal Bureau of InvestigationGovernment guidancePrimaryDurableVerified
How this source supports the book
Chapters or topics
Sponsorship scams; payment security; account security
Claims supported
Business email compromise can involve spoofed or compromised accounts, fraudulent invoices or payment requests, and changed account numbers or payment procedures; suspicious payment changes should be independently verified using trusted contact information
Refresh priority
Medium
Public notes
Official FBI page verified in a normal browser; no publication date is displayed or exposed in page metadata
03 sources

Creator economy and advertising research

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IABPublished 2025-11-20Industry researchPrimaryVolatileVerified
How this source supports the book
Chapters or topics
Introduction; brand objectives; reporting
Claims supported
Creator advertising is a significant and growing brand channel; brands report creator selection and measurement challenges
Refresh priority
Medium
Public notes
Survey and projection claims will be dated and used sparingly
CreatorIQPublished 2026-01-21Industry researchPrimaryVolatileVerified
How this source supports the book
Chapters or topics
Pricing context; recurring partnerships
Claims supported
Creator compensation is uneven, average and median figures differ, and one-off campaigns contribute to income instability
Refresh priority
Medium
Public notes
Vendor dataset is not the whole market; use only to show dispersion and instability
LumanuPublished 2026Industry researchSecondaryVolatileVerified
How this source supports the book
Chapters or topics
Pricing context
Claims supported
Analysis of more than 255000 creator payments reported a 2025 average YouTube payment of $2228; payment units and campaign scopes are not standardized
Refresh priority
Medium
Public notes
Use only as transaction context and pair with explicit limitations; not a rate benchmark
01 source

Internal practitioner evidence

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S034

Neil Fox Agency

Anonymized internal correspondence and campaign-development records, 2026

Private archive. Nonpublic practitioner source.

Private archivePublished 2026Private sourcePrimaryDurableVerified
How this source supports the book
Chapters or topics
Sponsor readiness; contact routing; negotiation
Claims supported
Routing-versus-rejection case; performance-heavy smaller-creator case; new-agency credibility case
Refresh priority
Low
Public notes
Public bibliography entry contains no private identifiers; internal case map is stored separately