Neil Fox AgencySponsor-Readiness Scorecard
Evaluate your audience evidence, normal performance, content consistency, delivery process, brand suitability, and campaign fit.
PDF + XLSXFree toolkit for YouTube creators
Get the Free YouTube Sponsorship Starter Kit
Seven practical worksheets and templates to help you decide whether your channel is sponsor-ready, find brands worth pitching, price a deal, review commercial rights, and report campaign results.
No vague advice to "just reach out to brands." These are working documents for building a sponsorship process you can actually use.
Scorecard
Tracker
Emails
Rights
A practical starting point
A sponsorship email can create six business problems at once
A brand may ask for your rates before explaining the work. A free-product offer may include more deliverables than you realized. A contract may quietly add advertising rights or exclusivity. A promising email may not even be real.
The Starter Kit gives you a place to record the facts, compare the tradeoffs, and decide what to do next.
Inside the download
Seven resources for a repeatable process.
Each file is designed to help you define the work before making a decision. Use the editable formats for working notes and the PDFs for reference.
Brand Prospect Tracker
Build a qualified list of brands, campaign ideas, contact routes, evidence, follow-up dates, and next actions.
XLSX + CSVOutreach Email Templates
Start with adaptable emails for initial pitches, routing requests, follow-ups, inbound offers, low budgets, and polite declines.
PDF + DOCXSponsorship Pricing Worksheet
Estimate expected attention, production work, direct costs, rights, restrictions, payment timing, target price, and floor.
XLSX + PDFUsage Rights Grid
Define where a brand may use the content, how it may edit it, how long permission lasts, which territories are covered, and whether sublicensing is allowed.
XLSX + PDFContract Review Checklist
Identify unclear deliverables, revisions, approvals, claims, ownership, usage, exclusivity, payment, cancellation, and dispute terms before signing.
PDF + DOCXCampaign Report Template
Record delivery, performance, audience response, limitations, brand-supplied results, lessons, and possible renewal ideas.
DOCX + PDFWho the kit is for
Built for creators who are ready to treat sponsorships as business
This kit is for YouTube creators with a recognizable audience and some consistent viewing activity who want to pursue their first paid deals or handle existing opportunities more professionally.
You do not need millions of subscribers. You do need enough evidence to explain who watches, what they watch, and why a campaign could make sense.
This is not a beginner's guide to opening a channel, uploading a video, or joining the YouTube Partner Program.
How to use it
Start with the scorecard, not the pitch email
Check your readiness
Complete the Sponsor-Readiness Scorecard and identify the weakest part of the channel's commercial evidence or delivery process.
Build a focused prospect list
Use the Brand Prospect Tracker to find companies with a real reason to reach your particular audience.
Define the deal before pricing it
Use the pricing, rights, and contract worksheets before agreeing to a fee or signing an agreement.
How to get YouTube sponsors
Make the channel easy for a brand to understand
Getting sponsors generally requires more than sending a large number of emails. A useful process connects audience evidence to a specific business reason, then defines the work clearly enough for both sides to evaluate it.
- A commercially understandable channel
- Brands with a reason to reach the audience
- A verified contact
- A specific campaign idea
- Defined scope, price, and rights
- Reliable delivery and reporting
Companion resources
For How to Get YouTube Sponsors
The Starter Kit is based on the practical system developed for How to Get YouTube Sponsors: A Creator's Guide to Finding Brands, Pitching Deals, and Getting Paid by Tre Plaisted.
The book explains the decisions behind each worksheet. The kit makes those decisions easier to record and repeat.
Sources and referencesFree complete download
Build your sponsorship system before the next email arrives
Get the worksheets, trackers, and templates in one free download.
The Starter Kit provides general educational information. It is not individualized legal, tax, accounting, financial, or cybersecurity advice. Sponsorship results vary, and platform features and legal requirements can change.