Neil Fox AgencyYouTube Sponsorship Brief: What Brands Should Include
A decision-ready campaign brief helps creators understand the opportunity and helps brands compare proposals on the same terms.
Read the articleNeil Fox Agency Blog
Practical guidance for YouTube partnerships.
Useful, plain-language resources for brands planning creator campaigns and creators evaluating sponsorship opportunities. Each article links to current primary sources and separates evidence from assumptions.
Sponsor and creator guides Updated as guidance changes
For brands
Plan with the right information.
Build a clear brief, assess creator fit, agree on terms, and measure what the campaign can actually show.
How to Evaluate YouTube Creators for Sponsorship Fit
A practical review framework for deciding whether a creator is a credible match for a particular product and audience.
Read the articleYouTube Sponsorship Rights: A Deal Checklist
A plain-language checklist to help brands and creators discuss what the deal includes—and what it does not.
Read the articleHow to Measure a YouTube Sponsorship Campaign
A practical campaign scorecard that keeps observed results separate from what tracking can actually prove.
Read the articleYouTube Sponsorship Disclosures: A Practical Checklist
A creator-and-brand checklist for making sponsorship relationships understandable where viewers encounter the endorsement.
Read the articleHow to Plan a YouTube Sponsorship Integration
A collaborative planning process that gives the brand accuracy and the creator room to make a natural, useful segment.
Read the article
Refs Review: Using Video References to Plan Original Work
A public-information review of Refs as a reference library for planning original product videos, explainers, and sponsor integrations.
Read the articleFor creators
Make informed partnership decisions.
Present your work clearly, pitch thoughtfully, price the actual scope, and understand the terms before you commit.
YouTube Sponsorship Rights: A Deal Checklist
A plain-language checklist to help brands and creators discuss what the deal includes—and what it does not.
Read the articleYouTube Media Kit: What Sponsors Need to See
Help a potential sponsor understand your channel without inflated claims, confusing charts, or a one-size-fits-all rate card.
Read the articleHow to Pitch a Brand for a YouTube Sponsorship
A respectful outreach framework for creators who want to propose a specific partnership rather than send a generic mass email.
Read the articleHow Creators Should Price a YouTube Sponsorship
A creator-side pricing framework that starts with the actual work and commercial rights instead of a universal subscriber formula.
Read the articleYouTube Sponsorship Disclosures: A Practical Checklist
A creator-and-brand checklist for making sponsorship relationships understandable where viewers encounter the endorsement.
Read the articleHow to Plan a YouTube Sponsorship Integration
A collaborative planning process that gives the brand accuracy and the creator room to make a natural, useful segment.
Read the articleHow to Review a YouTube Sponsorship Offer
A creator-side decision checklist for deciding whether a brand partnership is clear, credible, and workable before saying yes.
Read the article
Jockey Review: Search and Reuse Your Video Archive
A public-information review of Jockey’s video archive search, clip assembly, and practical fit for YouTube creators with a growing footage library.
Read the articlengram 2.0 Review: Building Explainers from Source Material
A careful look at ngram 2.0’s explainer workflow for software tutorials, product walkthroughs, and creator-sponsored content.
Read the articleRefs Review: Using Video References to Plan Original Work
A public-information review of Refs as a reference library for planning original product videos, explainers, and sponsor integrations.
Read the article
CinemaLut Review: Match a Reference Look to Your Footage
A creator-focused review of reference-based color matching, camera-log handling, and the checks to make before a LUT reaches a sponsor video.
Read the article
JOGAK Review: A Capture-First Camera App for Vlogs
A practical review of JOGAK’s short-clip timeline, phone-first workflow, export trade-offs, and fit for everyday creator footage.
Read the articleA specific campaign or offer?
Contact Us Start with a practical conversation.
Share the goal, audience, format, timing, and open questions. Neil Fox Agency can help clarify the next step.